Today's blog post branched off of my Cafe Interior post from Saturday (below). As I was picking out my cafe colors, textures and furnishings, I began to imagine what sort of a brand I would want throughout my cafe/shop. Would it be a cute polka-dotted strategy of whimsy? A modern streamlined approach? Ponder, ponder.
Branding :: creating a unique name and image for a product/company in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
For some reason, my mental journey of "branding" for the cafe started with the signage on the restroom doors. I began to sketch different graphics, but this sketch-session strayed further from the cafe to more of a "what would this bathroom door say about the establishment?"-session.
Here are my concepts, their applications and what kind of an establishment in which they may be seen.
I really loved this branding experiment! Also: relevant
Thanks for reading!